Where’s the Pot?
Here’s a new spot that just hit the airwaves that Bruce and I directed a couple months ago. Very happy with it – I think the comedy really plays (thanks in large part to the cast). Shot on our RedOne MX with Ultra Primes and Optimos. Particularly happy with the choice of the 12mm for the wide angle POVs. In the funny coincidence department: the morning we shot this, I was sitting at the kitchen table on location, when Marc Sedaka walked into what I was about to learn was his own kitchen. He and I were PAs together on a film called Calendar Girl when we were new in town. Lovely guy, great way to start the...
read morePortrait with DigiGreen
As I reviewed some footage from a recent shoot, I can across this frame as I punched in for focus. As a continuation of my discussion of green screen versus blue, I now am meditating the benefits of digital green versus chroma. This young lad was shot on digital green, which is the first choice for many productions – Avatar among them – because the green is pretty safe for clothes and eye color. Chroma, which is much darker and more saturated tends to step on real-life clothing choices more often. But digital green does not do a good job of differentiating from gold – it pulls a very noisy key. I’m curious to see how chroma does with the new low-noise sensors. I’m going to shoot some tests this month and report...
read moreBogey and Me Downtown LA
A moment from our recent campaign for Mr. Coffee. Photo credit: First A.D. Wickham...
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Anthem Spots
Here are a couple of the spots we did for Anthem Education Group recently – hopefully we escaped the genre a little bit. Check out the low rider in the “Street” spot – that belongs to Bobby the art director. Too...
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