Maxwell House with Melissa Joan Hart for Maximum Effort

Posted by on Oct 7, 2021 in Commercial, Featured Videos | 0 comments

Maxwell House with Melissa Joan Hart for Maximum Effort

Bruce Somers and I had a great time directing this piece for the creative team Maximum Effort and CD Ryan Reynolds (yeah, that one) for Kraft/Heinz. It was their best swing at deconstructing and disrupting the infomercial genre in the form of a love letter to the form. Mission accomplished no one really knew what the heck was going on, but they knew they liked Maxwell House coffee. This 3 minute commercial aired during The Bachelor and SNL. Madness. Loved every minute of it.

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GameFly “Kids”

Posted by on Nov 26, 2017 in Blog, Branded Content, Commercial, Featured Videos | 0 comments

GameFly “Kids”

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GameFly Gamers

Posted by on May 31, 2016 in Commercial, Featured Videos | 0 comments

GameFly Gamers

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Food Reel

Posted by on Jan 11, 2015 in Commercial, Featured Videos | 0 comments

Food Reel

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Real People – John from New Jersey

Posted by on Jan 5, 2014 in Blog, Branded Content, Commercial, Featured Videos | 0 comments

Real People – John from New Jersey

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GameFly “Gamers”

Posted by on Sep 28, 2013 in Commercial, Featured Videos, My Work | 0 comments

GameFly “Gamers”

Opus Neo

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