Commercial

Still from new spotwork

April 15, 2012 Blog, Commercial, My Work by MWDirector Leave a Comment

Here’s a still from our shoot last week. Double full blue on a maxi on the bg, double diffused maxi for the key, 240 fps. Zing.

Bionaire

January 1, 2012 Blog, Commercial, My Work by MWDirector Leave a Comment

It’s always difficult to make a product that just sits inert look sexy and compelling. In this case creative Director Peter Smaha’s concept of the clean, clear water was the key. I think the atmospheric […]

Mr. Coffee Café Latté

October 4, 2011 Blog, Commercial, My Work by MWDirector Leave a Comment

There are some fun shots in this one that support the father and son storyline. We mounted the top of the Latté maker to the camera for the insert shot – I think it was […]

Mr. Coffee “Stanley”

October 2, 2011 Blog, Commercial, Featured Videos, My Work by MWDirector Leave a Comment

Here’s another favorite from our recent campaign for Mr. Coffee. Vote in the straw poll: Is Stanley the creepy guy down the hall or the shy guy who has a crush on the girl next […]

Where’s the Pot?

October 1, 2011 Commercial, Featured Videos, My Work by MWDirector 1 Comment

Here’s a new spot that just hit the airwaves that Bruce and I directed a couple months ago. Very happy with it – I think the comedy really plays (thanks in large part to the […]

Portrait with DigiGreen

July 2, 2011 Blog, Commercial, My Work by MWDirector Leave a Comment

As I reviewed some footage from a recent shoot, I can across this frame as I punched in for focus. As a continuation of my discussion of green screen versus blue, I now am meditating […]