{"id":1489,"date":"2021-10-07T20:02:01","date_gmt":"2021-10-08T03:02:01","guid":{"rendered":"http:\/\/markwilkinsondirector.com\/?p=1489"},"modified":"2021-10-07T20:02:54","modified_gmt":"2021-10-08T03:02:54","slug":"maxwell-house-with-melissa-joan-hart-for-maximum-effort","status":"publish","type":"post","link":"http:\/\/markwilkinsondirector.com\/?p=1489","title":{"rendered":"Maxwell House with Melissa Joan Hart for Maximum Effort"},"content":{"rendered":"<p>Bruce Somers and I had a great time directing this piece for the creative team Maximum Effort and CD Ryan Reynolds (yeah, that one) for Kraft\/Heinz. It was their best swing at deconstructing and disrupting the infomercial genre in the form of a love letter to the form. Mission accomplished no one really knew what the heck was going on, but they knew they liked Maxwell House coffee. This 3 minute commercial aired during The Bachelor and SNL. Madness. Loved every minute of it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bruce Somers and I had a great time directing this piece for the creative team Maximum Effort and CD Ryan Reynolds (yeah, that one) for Kraft\/Heinz. It was their best swing at deconstructing and disrupting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[4,45],"tags":[],"_links":{"self":[{"href":"http:\/\/markwilkinsondirector.com\/index.php?rest_route=\/wp\/v2\/posts\/1489"}],"collection":[{"href":"http:\/\/markwilkinsondirector.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/markwilkinsondirector.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/markwilkinsondirector.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/markwilkinsondirector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1489"}],"version-history":[{"count":2,"href":"http:\/\/markwilkinsondirector.com\/index.php?rest_route=\/wp\/v2\/posts\/1489\/revisions"}],"predecessor-version":[{"id":1492,"href":"http:\/\/markwilkinsondirector.com\/index.php?rest_route=\/wp\/v2\/posts\/1489\/revisions\/1492"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/markwilkinsondirector.com\/index.php?rest_route=\/wp\/v2\/media\/1490"}],"wp:attachment":[{"href":"http:\/\/markwilkinsondirector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/markwilkinsondirector.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1489"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/markwilkinsondirector.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}