Horsing Around at VidCon

Posted by on Jun 29, 2012 in Blog | 0 comments

Horsing Around at VidCon

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Battery Park to Screen at ITVFest

Posted by on Jun 6, 2012 in Blog, Branded Content, My Work | 0 comments

Battery Park to Screen at ITVFest

The International Television Festival will be screening the first 3 episodes of Battery Park in Los Angeles on July 6, 10pm at the LA Convention Center. In its seventh year, the ITVFest is one of the most prominent web television fests going and we’re psyched to premiere with them.

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Epic HDR as a method to pull stills from video with minimal motion blur

Posted by on May 29, 2012 in Blog, My Work, Photography | 0 comments

Epic HDR as a method to pull stills from video with minimal motion blur

There’s been a lot of talk recently about the Epic camera rendering still photography useless and it’s amazing and mind bending ability to shoot video and stills at the same time. Unfortunately, when you unpack this a little, you realize that the eye prefers motion pictures to be blurred and still photography to be sharp (with many exceptions, of course). I wondered if the HDR capability of the Epic might be a solution since it grabs the image with a significantly reduced exposure time – but grain might be a problem. Some people think the Epic can shoot well enough at 2000 ISO – I’m not one of them. So, I did a little test today. I used a stock Canon EFS 18-200 (not the sharpest tool in the shed) but I don’t think it will obscure the results. Firstly, in case you’re wondering if your Epic is as good at stills as your 5DMkIII, Auto Focus on the Epic is essentially unusable as a professional tool. Slow and stupid. So let’s put that aside and focus on the really interesting part – HDR as a way to reduce blur and get usable stills while shooting video. The first thing you will notice in the gallery below is that it totally works. The first 2 images are 2 stops different 320 ISO and then 1280 from A and X Tracks. The next 2 images 3 stops different 250 ISO and then 2000 with the shutter set at 1/96th. The 3 stops definitely do a great job of reducing motion blur from a pretty fast moving object. But with the reduced shutter speed, the video does have that Saving Private Ryan sharp feeling. The flower images are significantly less demanding on the motion blur (and this shot is really where a better lens would have helped), but it made for a very nice shot. Easy. But. Aye, look at the close up frames and you’ll see the rub. There is virtually no grain in the primary A Track images and there is significant grain in the X Track images. Even in the first running shot with the X Track at 1280 ISO it is significant and probably renders it unusable in many situations. Or at least a questionable solution for something like Wedding photography. We can retest this when the 6k Dragon sensor comes out, but for now it seems not quite...

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Another grab from Battery Park

Posted by on May 13, 2012 in Blog, Branded Content, My Work | 0 comments

Another grab from Battery Park

P.I. Tommy has one foot in...

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Let’s all just take a moment…

Posted by on May 6, 2012 in Blog, Inspiration | 0 comments

Let’s all just take a moment…

To appreciate Danté...

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Still from new spotwork

Posted by on Apr 15, 2012 in Blog, Commercial, My Work | 0 comments

Still from new spotwork

Here’s a still from our shoot last week. Double full blue on a maxi on the bg, double diffused maxi for the key, 240 fps....

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Battery Park Still

Posted by on Jan 9, 2012 in Blog, Movies, My Work | 0 comments

Battery Park Still

Here’s a quick taste of our new web pilot “Battery Park” that’s going to premiering at NATPE in Miami… Keep an eye out. (Red Epic, Lomo...

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Bionaire

Posted by on Jan 1, 2012 in Blog, Commercial, My Work | 0 comments

Bionaire

It’s always difficult to make a product that just sits inert look sexy and compelling. In this case creative Director Peter Smaha’s concept of the clean, clear water was the key. I think the atmospheric 3d effects were also very additive in this spot. To create the soft summer light, we used 3 18k HMIs through 4’x4′ 250 then full grid set about 10′ outside the window. The lighting setup posed an interesting question in prep – when you calculate fall off from the source, do you calculate from the HMI or the full grid? It seems that the intermediates would change the nature of the...

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Table Top Showreel

Posted by on Nov 13, 2011 in Blog, Commercial Montage, My Work | 0 comments

Table Top Showreel

This is a montage of table top and product demo work that myself, Bruce and DP Jim LeBlanc have made recently. Love of table top work is love of craft at its most granular. At best to the audience, there is a lovely, fetishistic side to it. Personally, I love shooting it.

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Mr. Coffee Café Latté

Posted by on Oct 4, 2011 in Blog, Commercial, My Work | 0 comments

Mr. Coffee Café Latté

There are some fun shots in this one that support the father and son storyline. We mounted the top of the Latté maker to the camera for the insert shot – I think it was a 28mm Ultra Prime. The rack focus past the cups and lids was with an Optimo 12×1. Also, check out the bokeh on the flowers in the background of the final shot – very Vincent (also Optimo 12×1). All shot with our RedOne...

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